Page 17 - AAA Magazine – AAA Ohio Auto Club – September 2019

flawlessly, winning the cup and cementing Cadillac as the most reliable automotive maker in the world; which led to the adaptation of the slogan “Standard of the World.” Cadillac was the first American automaker to receive this prestigious award.
While the Dewar Trophy established Cadillac’s reputation as a reliable manufacturer, it is its constant innovation that has made it the premier luxury car brand on the market for more than a century. Cadillac was the first to implement the fixed roof as a standard feature when it did so with the Model H. Another early innovation earned Cadillac a second Dewar Trophy in 1913 when, the year before, it became the first automotive company to incorporate an electrical system into its cars resulting in the first electric starter and electric lights. The electric starter made the standard – and dangerous – practice of hand cranking cars to start them obsolete.
Since then, Cadillac has often been at the forefront of automotive innovation featuring such firsts as automatically dimming headlights, fully automatic heating and air conditioning and variable displacement in its engines.
The design of Cadillac has changed dramatically in its
117 years of existence; however, the design shift brings
world today and its frequently changing style has reflected the state of the country.
The Cadillac/LaSalle Club of America Museum is located on the campus of the historic Gilmore Car Museum in Hickory Corners, Mich.
a new form of iconism to the brand. During the Roaring ‘20s, Cadillac’s extended profile
combined with its massive V-8, V-12
and V-16 motors became a symbol
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intern for the Gilmore Car Museum.
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of the prosperity and excess of ‘20s
America. Following World War II,
Cadillac remained the symbol of this
by continuing to make very long cars
but including even more flair and
personality by adding vast amounts
of chrome and increasingly large
rear “wings” culminating in the iconic
C
more subtle look while maintaining Y
the standard length that had been CM
synonymous with Cadillac. Over
the following decades, it gradually MY
reduced its length and by the
2000s had become average lengthCMY
cars featuring an all-new take on Cadillac design referred to as “art and science.” A modern looking style featuring sharp and sleek corners and edges is now the look associated with Cadillac.
Cadillac continually sets the bar for automotive technology and styling. Its technological advances are still readily noticeable in the automotive
1959 Cadillac.
From there the brand shifted to a M
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